Many organisations invest heavily in marketing and sales, yet still struggle to convert interest into customers. Often, the problem isn’t effort but insight. This article explores why customers don’t buy, where organisations lose visibility across the customer journey, and how AI — used properly — can help uncover friction points, improve engagement and drive real business outcomes.

Artificial intelligence is no longer a futuristic concept — it’s here and reshaping how businesses of all sizes operate. For SMEs, AI offers powerful opportunities to grow, streamline operations, and stay competitive. But without a clear plan, AI can feel confusing or out of reach. That’s where AI Strategic Playbooks come in. These practical, step-by-step “How-To” guides help you define goals, choose the right tools, and implement AI confidently across your business. Whether

Many SMEs start with AI tools like ChatGPT, Co-pilot, or Gemini for quick wins—emails, reports, or presentations. But tactical gains alone don’t deliver growth. This case study shows how one consultancy moved beyond experiments to embed AI strategically, unlocking efficiency, insight, and competitive advantage with Talisman’s support.

AI tools like ChatGPT, Co-pilot, Gemini, and Asana are everywhere—but are they helping your business strategically, or just tactically? Discover how to move beyond quick wins to harness AI for true competitive advantage.

The UK Government AI Strategic Playbook is a model of thoughtful, ethical, and outcome-oriented AI adoption. While it’s designed for the public sector, its principles are essential reading for any SME seeking to modernise with confidence.