Most organisations now recognise that AI matters, but recognising its importance isn’t the same as being able to use it effectively. In FOTO #3, Roger Wilson explores the critical difference between AI readiness and AI capability, and why practical experience is the bridge between the two.

AI is transforming the way organisations work, but buying more AI tools rarely leads to better business outcomes on its own. In the second article of the FOTO (From Obstacles to Outcomes) series, Roger Wilson examines why many organisations become trapped in ‘tool collecting’ and explains how a more strategic approach to AI adoption can unlock measurable value, stronger organisational capability and lasting competitive advantage.

Many businesses assume a chatbot is the obvious first step into AI. But what if the real opportunity lies elsewhere? Explore why Voice AI, customer experience and solving the right business problem matter more than the latest technology.

AI adoption starts with confidence, not technology. In the first article of the AI FOTO™ series, Roger Wilson explores why so many organisations feel uncertain about AI and what leaders can do to turn anxiety into purposeful action.