AI doesn’t disappear when organisations avoid the conversation – it goes underground. As more employees quietly adopt AI tools at work, this article looks at why “AI smuggling” happens, what it reveals about organisational readiness, and how clear guidance and calm leadership can turn hidden use into responsible adoption.

Many organisations invest heavily in marketing and sales, yet still struggle to convert interest into customers. Often, the problem isn’t effort but insight. This article explores why customers don’t buy, where organisations lose visibility across the customer journey, and how AI — used properly — can help uncover friction points, improve engagement and drive real business outcomes.