AI is no longer a future concept — it’s fast becoming the operating environment for modern businesses. As we head into 2026, organisations that fail to get a grip on AI risk falling behind competitors who are already using it to move faster, work smarter, and create real advantage. This thought leadership piece explores how AI is evolving, why inaction is now a strategic risk, and sets out a practical, low-regret path for businesses to take control — turning AI from a source

Want to win more customers with less effort? AI can help you generate stronger leads, personalise every interaction and spend more time selling. Here’s how businesses can boost sales with AI today.