Many organisations invest heavily in marketing and sales, yet still struggle to convert interest into customers. Often, the problem isn’t effort but insight. This article explores why customers don’t buy, where organisations lose visibility across the customer journey, and how AI — used properly — can help uncover friction points, improve engagement and drive real business outcomes.

Running a small or medium-sized business is no small feat. Every day brings new challenges, from managing operations to engaging customers and staying ahead of the competition. But here’s the good news: AI tools are no longer just for big corporations. They’re accessible, practical, and designed to help businesses like yours thrive. I’m excited to share how AI can boost your productivity and simplify your workload. Why AI Tools for Small Businesses Matter You might wonder, wh

For many SMEs, business development is part strategy, part instinct, and part juggling act. You might know your key clients well but keeping track of follow-ups, nurturing prospects, or spotting subtle shifts in relationships often comes down to gut feel, inbox searches, and memory. And that’s where AI is starting to quietly elevate what’s possible.