AI pilots can prove what technology is capable of, but they do not automatically improve business performance. FOTO #4 explores how organisations can turn experimentation into measurable value by starting with the outcome, testing the whole workflow and creating a clear route from evidence to adoption.

Most organisations now recognise that AI matters, but recognising its importance isn’t the same as being able to use it effectively. In FOTO #3, Roger Wilson explores the critical difference between AI readiness and AI capability, and why practical experience is the bridge between the two.

AI is transforming the way organisations work, but buying more AI tools rarely leads to better business outcomes on its own. In the second article of the FOTO (From Obstacles to Outcomes) series, Roger Wilson examines why many organisations become trapped in ‘tool collecting’ and explains how a more strategic approach to AI adoption can unlock measurable value, stronger organisational capability and lasting competitive advantage.