Many organisations invest heavily in marketing and sales, yet still struggle to convert interest into customers. Often, the problem isn’t effort but insight. This article explores why customers don’t buy, where organisations lose visibility across the customer journey, and how AI — used properly — can help uncover friction points, improve engagement and drive real business outcomes.

Want to win more customers with less effort? AI can help you generate stronger leads, personalise every interaction and spend more time selling. Here’s how businesses can boost sales with AI today.

AI isn’t just for tech giants. With the right mindset and a few smart first steps, any business can use it to save time, cut costs, and work smarter — without needing a data science degree. For many small and medium-sized businesses, AI already exists quietly in the background — powering tools like Microsoft 365, QuickBooks, or Canva. The real opportunity lies in using it intentionally to solve everyday challenges, not just to tidy up emails or automate admin. This article

Running a small or medium-sized business is no small feat. Every day brings new challenges, from managing operations to engaging customers and staying ahead of the competition. But here’s the good news: AI tools are no longer just for big corporations. They’re accessible, practical, and designed to help businesses like yours thrive. I’m excited to share how AI can boost your productivity and simplify your workload. Why AI Tools for Small Businesses Matter You might wonder, wh

For many SMEs, business development is part strategy, part instinct, and part juggling act. You might know your key clients well but keeping track of follow-ups, nurturing prospects, or spotting subtle shifts in relationships often comes down to gut feel, inbox searches, and memory. And that’s where AI is starting to quietly elevate what’s possible.